“Hyundai’s
recent investment in global campaigns and
sensational new product designs are
fulfilling customers’ emotional needs,”
Interbrand said in a statement. "Brand
awareness for Hyundai has increased
phenomenally in a short period of time and
we are looking forward to the brand’s future
direction.”
Hyundai New Zealand
General Manager Andy Sinclair said it shows
people across the world value the Hyundai
brand, and it’s no different here in New
Zealand. “New Zealanders like the Hyundai
experience – the style, quality, safety and,
in particular, the brand’s value for money,”
he said.
In March 2012, New
Zealanders voted Hyundai the top automotive
brand for overall customer satisfaction with
the brand receiving five star ratings almost
across the board in the 2012 CANSTAR Blue
survey. “That is a strong endorsement of
Hyundai New Zealand’s commitment to the
customer experience,” said Mr Sinclair.
The brand’s global
growth rate of 24% in 2012 significantly
outperformed the industry’s average growth
rate of 11% and, beyond the auto industry,
Hyundai’s growth rate is keeping pace with
the world’s fastest growing superbrands such
as Apple, Google, and Amazon.
“The significant
growth in brand value, despite global
economic difficulties and fierce
competition, shows our enhanced brand
status,” Mr Sinclair said.
Around the world,
it is no different. In the U.S., Hyundai
achieved the highest score among all
automotive brands in the J. D. Power and
Associates 2012 Customer Retention Study.
According to the study, the brand’s
increasing popularity is shaped by its
expanding model lineup, as well as
perceptions of the brand’s quality and
appeal improving over the last 10 years.
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